We've created sub-brands to meet pets' diverse needs, ofering specialized, high-quallty products for their wellbeing and lifestyle.

What we do in Pawsible?
We’re kind of obsessed with making cats ridiculously happy. Our secret weapon? Premium, Grade A catnip. It turns even the chillest cat into a playful one.
But we don’t stop at catnip toys. We also create smart & interactive games that actually challenge those clever cat brains.

What we do in Fuzzwoof?
Your pet deserves toys that are as smart as they are.
Now we pack real interactive tech into super fluffy toys that feel like the best stuffed animal ever.
The cool part? These toys actually learn how your dog likes to play. But honestly, your pup/kitten won’t care about the tech - they’ll just know their new toy is awesome and incredibly huggable.

What we do in Durabite?
Let’s be real - some dogs destroy everything. We get it.
That’s exactly why Durabite exists.
We make plush toys tough enough for the most determined chewers, but they still feel soft and cozy. Think military-strength materials meets your dog’s favorite cuddle buddy. Finally, a toy that can keep up with your dog’s enthusiasm.