Have you ever really looked at a dog’s nose? Turn it upside down - it’s a tiny Nocciola🌰(Italian for hazelnut)! That magical discovery is how Nocciola began.

We realized that dogs explore their world nose-first, just like how we might reach for something sweet. Every sniff is an adventure, and every gentle nudge with that hazelnut nose means curiosity.

We create toys that celebrate this special connection. Every sniff, every nudge, every playful moment starts with that adorable little “hazelnut”.

We believe a busy nose means a happy heart. We believe toys should grow with your friendship. We believe in quality that lasts through puppy teeth, adult adventures, and senior snuggles.

Most of all, we believe in the magic of simple moments: a nose finding a new toy, a tail wagging with excitement, a heart full of joy.

That’s what drives everything we create.

Dogs never want just one toy - they want a world of possibilities. Our variety collections give every hazelnut nose something new; Our engaging designs will turn playtime into best of the day.

From sketch to squeak, we obsess over every detail. Our design combines playful shapes, pet-safe materials, and irresistible textures. We test, we play, we improve - until every Nocciola toy is nose-approved.